🔗 Share this article

The platform is rolling out a fresh option that allows them to reduce the amount of AI-made content appearing in their streams. This initiative comes as the company disclosed that it presently contains more than 1 billion AI-generated clips.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a global launch. This development aligns with a rise in AI content, fueled by new video-generation tools.

The Broader AI Trend

Studies have shown that nearly a tenth of the most rapidly expanding channels on another major platform only show content made by AI. A considerable share of this output is deemed “AI slop”, a term for inferior, bulk-generated content that is typically absurd or surreal.

Based on user feedback that many people appreciate content produced via AI tools, from AI artwork to informative clips, and we intend to provide users the option to adjust the amount of that, according to their own preferences,” commented a platform representative.

AI on the Platform

The platform announced that there are currently 1.3 billion videos on its app identified as artificially created. Collectively, over 100 mn media items are submitted to the service daily, making AI content a minor percentage of its overall inventory.

How to Adjust Settings

Members will be in a position to limit or boost the level of AI-generated videos they watch by using the “manage topic” setting in the application and choosing “AI-generated content”. Additional categories that currently be adjusted under the filter include current affairs, style, beauty, and choreography.

AI Disclosure Rules

TikTok’s guidelines mandate content makers to identify lifelike AI-generated content, and it prohibits harmful fake videos of celebrities or emergencies. Any realistic artificial content that is unmarked can be taken down under its terms of service.

Furthermore, the platform will henceforth apply an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This measure is aimed to deter users from seeking to evade the disclosure requirement.

Responsible AI Funding

The company is additionally introducing a two million dollar educational fund for experts and organizations to create educational content about ethical AI use. This initiative will support educational bodies focused on educating programming and robotics.

Moderation Strategy

The video-sharing app has justified its content review process, following discussion over intentions to cut jobs for hundreds of review team members in the United Kingdom. The company is set to reduce a significant number of roles in its user protection division in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most harmful content prior to it has to be seen by people. The platform announced a 76% decrease in explicit and harmful content seen by safety staff over the past year due to reliance on its AI tools.

We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”